About Us

Parts4 Bega Company History

Parts4 Bega (formerly known as AutoPro Bega) commenced operation at its current Gipps Street location when two former REPCO employees, Dennis Love and Ted Ogier saw the need for an alternate distributor for car parts and accessories in Bega, opening the Gipps Street store under the AutoPro banner in January 1996. Dennis and Ted soon found that their decision to leave their previous employer and ‘go it alone’ was a smart and rewarding move. The business flourished over the following six years.

Parts4 Bega - Car parts Bega Valley Shire

In April 2002, Colin Parker purchased the business from Dennis and Ted, and with the assistance of his son Steve and with the continued expertise of Dennis, AutoPro Bega continued to grow and expand into the store that we now know today. Dennis remained with the business until his retirement in 2018. Around the same time, Colin sold the business to Steve and his wife Anne who carried on the AutoPro name for the next 5 years.

Due to growing demands from AutoPro, the store resigned from AutoPro (BAPCOR Group) in August 2023 and re-opened as Parts4 Bega – becoming the only truly independent spare parts outlet in the Bega Valley Shire.

The mantra of Parts4 Bega is to look after the locals – whether it be pricing policies on the parts and accessories they sell – or whether it be donating goods towards the many worthwhile charities and fund raising events that support the local community.

Apart from keeping prices down, Parts4 Bega prides itself as being the best stocked parts shop in the shire. “If you don’t have it – you can’t sell it” was a frequently used phrase by former owner Colin, and his son Steve has continued this philosophy. Steve has always recognised the need of the community to ‘keep the wheels turning’. Being in an isolated part of the country, locals rely on their vehicles to get places and to do business. With few public transport options, a vehicle off the road can be not only inconvenient – but expensive in numerous ways too. The team at Parts4 Bega understand this and in most cases, if they don’t have a certain part in stock – they can get it into store overnight.

With some distance between local townships and with limited courier options, Steve saw the need for an inexpensive and timely delivery service across the Bega Valley Shire. In 2007, the Red Rocket Courier Service commenced operation and has been delivering not only orders from AutoPro Bega and Parts4 Bega to its customers, but delivering parcels and goods from other local businesses to clients who otherwise would have had to make an inconvenient, time consuming and expensive trip into town to collect these goods. The Red Rocket Courier Service now delivers dozens of parcels and orders daily to customers all over the Bega Valley – as well as being an on-forwarder for larger logistic companies.


Parts4 Bega – The candy shop for motoring enthusiasts.

Steve Parker

Owner/Store Manager/Parts Interpreter

Steve commenced with the business as Marketing and Customer Service Manager in April 2002, bringing 15 years of sales, marketing and customer service experience from previous employers to the business as well as University qualifications as a Bachelor of Business Management (Marketing and Industrial Relations) from Charles Sturt University. With the retirement of his father Colin from the day-to-day running of the business in 2010, Steve was promoted to Store Manager which continues to this day. Colin sold the business to Steve and his wife Anne in May 2018.

Steve - Parts4 Bega

Parts4 Bega Team

Anne - Parts4 Bega

Anne Parker


Mark - Parts4 Bega

John Ganchov

Assistant Manager/Parts Interpreter

Mark - Parts4 Bega

Mark Allman

Parts Interpreter

Red Rocket Express Courier Service Staff

Peter - Parts 4 Bega & Red Rocket Express Courier Service

Peter Balcomb

Southern Rocket Delivery Driver

Brent - Parts 4 Bega & Red Rocket Express Courier Service

Brent Pearce

Northern Rocket Delivery Driver

Get In Touch

(02) 6492 5212

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